Acknowledging a trip advisor review, offering some free advice or extending a warm smile can go a long way. Learn how you can make your business more customer centric and build a list of loyal customers today. After all no one wants a Julia Roberts poor shopping experience.

Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today.

My biggest asset has always been to think like a customer. This empathy for customers has created many insightful marketing strategies for my clients. I have many great milestones over my marketing career and right now I am most proud of strategically growing my small business successfully since it began 4 years ago.

Giving potential customers a taste of your wares is a great way to move them along the buying path. Supermarkets, shampoo and coffee companies have been doing it for years. Here’s how you can too.

It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.